AirAsia Celebrates 50 Years of ASEAN by Giving Back to the Region

Wednesday, November 15, 2017

airasia i love asean aircraft

AirAsia has launched AirAsia Loves ASEAN a series of initiatives focused on education, talent development, and the economy to celebrate the golden jubilee of ASEAN.

The initiatives comprise the AirAsia ASEAN University Partnership, ASEAN Entrepreneurs Day, ASEAN Journalists Camp, and Allstars Exchange Program.

Through the university partnership, AirAsia will give tertiary students from across the region the opportunity to intern in various capacities with the airline, with a chance to secure full-time employment upon graduation.

ASEAN Entrepreneurs Day will reinforce AirAsia’s commitment to ASEAN entrepreneurs by providing them with a forum to learn from the best startups in the region and a platform to develop and market their businesses, starting with Indonesian actor, host and VJ Daniel Mananta’s “Damn! I Love Indonesia” brand. A collaboration between AirAsia and the aforementioned brand spawned a series of "Damn! I love ASEAN!" merchandise to be exclusively distributed aboard AirAsia Flights, and BIG Duty Free Shops.
Furthermore, to encourage better reporting on the region, AirAsia will host the ASEAN Journalists Camp, a workshop for journalists that will build a greater understanding of ASEAN’s brand of regionalism, how the organization works, social, development and integration issues as well as sustainable, community-based tourism.

Lastly, AirAsia Allstars will get the chance to experience working and living in other ASEAN countries through the Allstars Exchange Program which aims to foster cultural exchange at a working and personal level.

AirAsia Loves ASEAN was launched at an event held at the Philippine Air Force Headquarters at Villamor Air Base in Metro Manila, the Philippines on November 14 that was attended by ASEAN Deputy Secretary-General Dr AKP Mochtan, Malaysian Ambassador to the Philippines Dato Razlan Abdul Rashid, Philippine Congressman Cesar V. Sarmiento, Philippine Assistant Secretary of Tourism Daniel Mercado, Philippine Assistant Secretary of Trade Abdulgani Macatoman, Indonesian Director of Aviation Security M Nasir Usman, PAF Commanding General Lt.Gen. Galileo Kintanar, as well as AirAsia Group CEO Tony Fernandes and other members of the AirAsia management.
airasia loves asean launch
AirAsia loves Asean livery on AirAsia's AirbusA320 was officially presented today in celebration of ASEAN50.

asean secretariat
(Photo credit to Chuck Dreyfus) (L:) Dr. AKP Mochtan, deputy secretary general of ASEAN and (R) AirAsia Group CEO Tony Fernnandes pour champagne to formally present AirAsia's plane bearing I Love Asean livery to mark ASEAN's golden jubilee in Manila.

At the launch, AirAsia also unveiled an “I Love Asean” aircraft livery showcasing designs inspired by textiles, architecture, art and nature from all 10 Asean nations - batik cetak from Malaysia, poom khao bin from Thailand, ulos Batak from Indonesia, tapis from the Philippines, trống đồng from Vietnam, kbach pka Chan from Cambodia, Lao phouthai from Laos, chate from Myanmar, jongsarat Brunei from Brunei, and Vanished da Miss Joaquim from Singapore.

All AirAsia aircraft based in the region will now also feature the Asean flag, in addition to their national flags.

AirAsia Group CEO Tony Fernandes said, “We owe our success to ASEAN. As a truly ASEAN airline, we want to bring the people across the region closer together in line with the amazing work ASEAN has done over the past 50 years. AirAsia Loves ASEAN is just the first of many initiatives we have planned to give back to the region that, together with our continued promotion of ASEAN destinations through our branding and marketing efforts, will be able to help bridge communities and economies as ASEAN moves towards even greater integration and mutual understanding.

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